The Digital Insurer - Quarterly Digest : Q2 2013

Published: Mon, 04/01/13

The Digital Insurer is a forum for the benefit of insurance professionals interested in using customer centric technology to improve on existing business models or to create  new disruptive business models for insurance. 

 

Digital Worksite marketing in Asia - a win-win-win proposition

Worksite marketing
This article takes a look at the worksite model and explores how digital thinking can be used to transform the channel. I have to confess I am a champion of this overlooked distribution channel.
Automated underwriting - the mobile opportunity
Automated underwriting in the mobile world
As insurers start to get Tablet toolkits in the hands of advisors they are looking at how to optimise the process and perform as much of the underwriting process online as is possible. Automated underwriting tools, the subject of this article from Munich Re, provide insurers with a solution that allows instant issuance of more and more policies.
A strategic resolution for insurers : be social !
Digital Insurer and social media
Social media is an area that most insurers struggle with - and few are close to mastering. In this article Matt Dooley, one of a rare breed combining both hands on financial services and digital marketing experience, provides some advice for insurers who acknowledge that social media is here to stay and they now need to develop a new set of capabilities.
Barbarians at the digital gates?

Life insurance in Asia

Are we starting to see the entry of non-financial services companies into insurance with new digitally based insurance models? I picked up on two pieces of corporate news last month that should give all incumbent insurers pause for thought.

The Digital Advisor:  a transformation opportunity
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This article is one of the most read on The Digital Insurer and looks at how digital thinking can help transform the core life insurance agency distribution channel in Asia.
The Digital Insurer is busy...
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The second quarter of 2013 is going to be as busy as the last one:
  • Plans are well advanced for the first edition of  "Digital Insights". This will be a digital magazine available to subscribers at no charge and will be published once or twice a year. The first edition will focus on the use of Tablets by advisors to sell insurance - definitely a "hot" topic at the moment.
  • 2 speaking engagements on digital insurance and its impact on Bancassurance in April
  • A series of jointly authored articles on opportunities for non insurance companies to enter insurance in this new digital age
  • Reviews of new insurance reports
  • At least 2 guest authors covering needs analysis on tablets and digital insurance skills and social media
  • The formal launch of a Linkedin group for The Digital Insurer