The Digital Insurer Quarterly Digest: Q3 2014

Published: Tue, 07/01/14

 
Smart content in insurance - let's get social
Smart insurance conent

The Social Media and Mobile marketing conference in Singapore in May was an interesting conference. We have reviewed and included 3 presentations that investigate the use of content and social media in insurance.

Insurance aggregators: the psychology of choice
Read this interesting guest article from consumer behaviour specialist Philip Graves on how to address the question of "how much choice" to offer consumers on insurance aggregator websites.
The Psychology of choice from the digital insurer
Telematics: changing the measurement of risk
Telematics with The Digital insurer
Motor insurance is at the forefront of the shift to more sophisticated, digital methods of assessing risk. This guest article from Linden Holliday, the CEO of My Drive in the UK, is a great introduction to the topic. Will telematics become a mainstream offerng in Asia?
Welcoming a new site sponsor: PGi 
PGi, a leader in confering and collaboration solutions, is our latest site sponsor.  PGi, in collaboration with The Digital Insurer, will engage in various activities over the next 12 months that will include polling, collectively publishing thought leadership pieces and the release of a special whitepaper looking at the future use of collaboration and conferencing solutions in the insurance industry.
Initial Q&A on digital issues
The Digital Insurance Library: the "go to" source for information on digital insurance
March edition
The Library service was launched earlier this year and is a monthly release of curated reviews on articles on and around the topic of digital insurance:
Digital thinking in health insurance
The Digital Insurer presented at the Health Insurance conference in Singapore in June.
Review the presentation to get a view on the use of tablet toolkits, the roles of digital brokers and the trends in wearable technology.
Digital thinking in health insurance from The Digital Insurer