|
|
The Customer-centric Insurer in the Digital Era - Accenture Insurers have started to acknowledge that product innovation alone is not enough to spur growth and that it needs to be
combined with building new customer-centric strategies around high value digital customers.
|
|
|
|
|
|
Future of Life & Pensions - Five digital myths - Grant Thornton |
|
|
|
|
|
Building a Code Halo Economy for Insurance - Cognizant white
paper |
|
|
|
|
|
Winning New Technologies - Munich Re report |
|
|
|
|
|
The Future of Insurance - Global Future & Foresight, Accord, Equinix |
|
|
|
|
|
Cloud Computing in Property & Casualty Insurance - Capgemini |
|
|
|
|
|
The winning insurer is a digital one - TIA Report |
|
|
|
|
|
The Digital Challenge for Insurers - A report by SEYMOUR SLOAN |
|
|
|
|
|
Leading a Digical transformation in insurance -BAIN & COMPANY |
|
|
|
This month's highlights from The Digital Insurer |
- We are very pleased to announce a partnership with a new
sponsor for The Digital Insurer, Clicks2Customers. Clicks2Customers is a global digital specialists media agency specialising in all areas of digital marketing including SEO, Display Marketing, SEM and the creation of multi-channel
digital strategies. They have extensive industry vertical expertise, including Financial Services and have worked with a number of clients in the Asia Pacific region. We are really excited to have them on board as it aligns with our goal to increase our knowledge and expertise of Digital Marketing in Insurance and we also know that it's a key area of interest for our readers (see point 2 below). Part of our plans with Clicks2Customers involve the launch of a brand new section
on The Digital Insurance website, Digital Marketing in Insurance which will feature in depth knowledge and resources on various topics within digital marketing and include examples of use and applications within insurance. We plan to launch this new content section by the end of Q1 - watch this space for more information!
- If you haven't already seen our post on the profile of The Digital Insurer's subscriber base, you can view here. Our key findings were:
- Just less than 80% of our 4,800 community members are based in Asia Pacific, with the majority coming from Singapore (16%), India (15%) and Hong Kong (13%)
- The vast majority of our members (60%) are VP level or above
- The top 3 areas of
interest are Digital Marketing, Analytics and a 360 degree view of the customer
- We are gaining good traction with The Tech Guide for Insurance, the new service we launched in Q4 last year which connects sellers of insurance technology solutions with buyers. We are continuously adding new vendors and we also hope to announce some new sponsors for the Tech Guide in due course.
|
|
|
|
