Launch of new section on The Digital Insurer website - Digital Marketing in Insurance

Published: Thu, 03/26/15

A Brand New Section
In partnership with our sponsor, Clicks2Customers, we are delighted to announce the launch of a brand new section on The Digital Insurer's website, Digital Marketing in Insurance.
From one of our recent surveys, we know that this is a topic you wanted to know more about - and rightly so.  Digital marketing is a vast and complex subject area and one that insurers must understand and more importantly, implement strategically in order to deliver true return on marketing investment. 

Our aim with Digital Marketing in Insurance is to provide you with all the information you need to know about the core foundations of digital marketing, and what better way to do this than to hear it from our experts in the space, Clicks2Customers.


Here's how it will work.  Over the coming year, our team of digital experts will be releasing a set of mini-series on each of the following topics designed to deepen your understanding and to get to the crux of what it takes to be successful in each discipline. Each mini-series (six in total) will span over a two month period - month one will be a masterclass, deepening your understanding of the topic at hand. The following month we will showcase Clicks2Customers’ approach to the discipline, highlighting practical examples and best-practices from around the world and, of course, from our own client performances. 

The disciplines that we will be covering are: 

1) Effective Website Design - March to April 
2) Digital Strategy & Campaign Objectives - May to June 
3) Driving Traffic to your Website - July to August 
4) M-commerce - September to October
5) Social Media Marketing - November to December 
6) Analytics & Lead Conversion - January to February 2016

For further information on what we'll be covering, you can read our Overview of the section here.

Our first Masterclass in Effective Website & Design will be released in the next week so watch this space for further information. 

We hope you find all the content we will be releasing valuable and engaging - do let us know what you would like to see us cover in our Digital Marketing series. 

Yours Digitally,

Hugh Terry,

Editor, The Digital Insurer

hugh.terry@the-digital-insurer.com

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