Our latest issue of InsurTech Insights - Simplifying the customer experience focuses on simplifying the insurance customer experience as a way to improve engagement and to help meet consumer expectations.
We have two excellent featured
articles, one by Will Pritchett and Louise Portelli from KPMG and the other by Rick Huckstep from The Digital Insurer. Will Pritchett and Louise Portelli point out that in a world where trust in insurers is low, loyalty not assured and expectations continuing to rise, simplifying the customer experience is vital to improving engagement and meeting those expectations. Rick
Huckstep notes that the Big Four tech firms have reshaped customer expectations, not just for their own, but for everyone’s customers. He illustrates, with some real-world examples, how InsurTechs have removed many of the barriers insurance customers usually face by simplifying processes, and how this allows the customer to take control with associated benefits to both parties.
